// free templates

Copy-and-paste PRE-PITCH templates for creators

Pre-pitching is a great way to get in front of a publisher or partner (a newsletter writer, a podcaster, a potential sponsor) without throwing everything at them all at once. The idea is to get a touchpoint in via email before you share your media deck, one-pager, or longer-form pitch. Copy/paste these templates but make sure to customize and personalize.

Pitch to be featured in a newsletter

When suggesting a guest contribution, interview, or mention in a newsletter

Subscribe first! See what they tend to feature. How do you fit in? How do you stand out?

Subject: Guest / feature idea for [Newsletter Name]

Hi [First Name],

I’ve been reading [Newsletter Name] for a while and really enjoy the way you [share something specific you like].

I host a show about [topic] and think it'd fit nicely into your weekly editorial section. I'd love to share more info with you. What do you like to receive when considering shows? I can share a deck, a link, a one-page. I wanted to check with you first!

Thanks for the work you do!

[Your Name]

Pitch to be a guest on another podcast

A short email that shows that you are not a bot, actually have taken the time to understand what they're going for, and makes the case for why you're a potential fit.

The goal isn't to get a yes right away. It's to get a reply.

Subject: Episode idea for [Show Name]

Hi [Host Name],

I'm [your name] and I'm [one liner about you and your expertise -- you don't necessarily need to mention the show you host]. I've been following your show since [time] because [connection to your industry / community].

I'd love to know what goes into your decision-making when selecting guests. I think I'd be a match to talk about [a few relevant topics]. Are you currently taking guest ideas? If so, I'd be glad to send along more about me.

Thanks for considering!

— [Your Name]

Pitch a potential advertiser or partner

A concise first email to a brand, enough to acknowledge you're worth checking out

Only reach out when you can explain why their product makes sense for your listeners.

Subject: Partnership idea for [Podcast Name]

Hi [First Name],

I’m [Your Name], host of [Podcast Name], a [show description] for [audience description].

I know about [product, service, brand] by way of [another podcast, using it myself, a newsletter...etc] and am curious about what you look for in a podcast partnership.

If you're open, I'd love to send you some more info about my show, the people I reach, and why I think they'd love to learn about [name of partner product or service]. What info do you typically request from potential podcast partners?

Thanks for considering!

Best,
[Your Name]

Pitch a cross-promo swap

A friendly note that acknowledges the thematic match between your shows

While reaching out about a cross-promo, your note acknowledges that this could evolve into a larger / different partnership.

Subject: Cross-promo idea for [Show Name]

Hi [Host Name],

I'm [name], host of [name of show]. I'm reaching out because I'm making a big marketing / growth push for my show and I'm interested in setting up a promo swap with you. I believe we have some potential audience overlap since our shows both focus on [topic].

Do you currently have inventory for promo swaps or other sorts of cross-promos? If so, I'd love to send along some ideas! Let me know what you think.

Thanks,
[Your Name]

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