Copy-and-paste sponsor pitch templates

Subject: Partnership idea: [brand] x [name of podcast]

Hi [First Name],

I host [Podcast Name + hyperlinked], a [category] podcast for [specific audience]. Our audience is constantly asking about products / tools / services in [brand's category].

[Brand Name] feels like a natural fit because [one specific reason relating to demographic overlap between product and podcast audience].

I'd love to send along some more info on our audience and why I think we'd be a good fit for partnering. I can send our media kit with rates and audience data. Just say the word!

Thanks,
[Your Name]

Subject: Sponsorship idea for [Brand Name] — [Podcast Name]

Hi [First Name],

I'm [Your Name], host of [Podcast Name], a [weekly/biweekly] show about [topic] for [specific audience]. We've published [X] episodes since [year].

Why I'm reaching out to [Brand Name] specifically:
[1–2 sentences on a real connection — you use the product, your audience keeps asking about this category, you saw their recent campaign, etc. Be specific. This is the part most pitches skip.]

A quick snapshot of the audience:
- [X] average downloads per episode in the first 30 days
- [X] newsletter subscribers, [X]% open rate
- Audience skews [demographic / role / interest details]
- Top markets: [City/Country], [City/Country], [City/Country]

What sponsorship could look like:
1. Host-read ads — [pre-roll / mid-roll / post-roll], 60 seconds, read by me and written in the show's voice. [$X per episode or per CPM.]
2. Episode series — [X]-episode package with a consistent message and a custom landing page or promo code so you can track results. [$X.]
3. Newsletter + social add-on — a dedicated section in [X] newsletter issues plus [X] social posts. [$X.]

Past partners: [Brand], [Brand], [Brand]. For [Brand], we drove [specific result: X clicks, X code redemptions, X% lift].

I keep sponsor slots limited so each one actually lands, and I only take partners I'd recommend to a friend.

Full media kit here: [link]. If the timing is right, I'd love to find 20 minutes in the next couple of weeks — here's my calendar: [link].

Thanks for reading,
[Your Name]
[Podcast link] | [Email] | [Social]