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YouTube 101 for Podcasters
YouTube isn't just a place to dump clips. It's a search engine, a discovery surface, and a growth channel for your podcast... if you use it strategically, that is.
This is a 2-hour live workshop for podcasters who haven't fully set up their YouTube channel yet. Half the time is practical instruction; the rest is hands-on time for you to build on your own while we're in the room (or on Zoom) to answer questions.
Cohosted by Arielle Nissenblatt and Chris Stone, founder of Podcast Crew and author of Podcast Strategy Weekly. We'll cover the mechanics of getting your podcast onto YouTube: the assets you need, the buttons to click, the fields to fill out, and a simple content plan you can keep using after the session.
// save your spot
Early-bird pricing
$45
$62
Register here by September 5 and save $17. After that, the price goes up to $62.
// what we'll cover
The session
The setup checklist
What assets you need before you click anything: cover art sizes, channel banner, intro copy, links, and a basic gear list.
The buttons to click (and fields to fill out)
Walk through creating or fixing up your channel, setting up a show playlist, uploading your first video, and filling out descriptions and tags.
What to populate and why
How to write a channel description, organize playlists, pick a posting cadence, and make your show look intentional from day one.
Simple content planning
A few formats that work for podcasters (full episodes, clips, audiograms), plus a repeatable way to plan your first month of videos.
Build-on-your-own time
We'll pause the instruction so you can actually set things up while Arielle and Chris are available to troubleshoot and answer questions.
// your cohosts
Arielle Nissenblatt
Founder of Well It Depends Labs. Founder of EarBuds Podcast Collective. Host, educator, and podcaster obsessed with helping creators grow their audio and video audiences.
Chris Stone
Writer of Podcast Strategy Weekly. Writer of Podcast Strategy Weekly. Funder of Podcast Crew.
// read up first
Related resources
- Do podcasters need YouTube?The honest case for (and against) putting your show on YouTube.
- How to monetize your YouTube channelAds, sponsors, and the numbers that actually matter.
- How podcast SEO worksTitles, descriptions, and search discovery across platforms.
- How to market a podcastThe broader playbook your YouTube strategy should plug into.
// what else is coming
Other upcoming events
- Owned: The Newsletter Course for PodcastersAn 8-week cohort on building an audience you actually own.
- 30-Day Podcast Power-UpOne prompt a day for 30 days. Self-paced — start any day you want.
- Podcast SEO Workshop (recording)Missed it live? Grab the deck and the video.
